Land Rover

Land Rover is one of the world’s best-known luxury SUV brands, combining premium comfort with strong off-road capability. This combination makes it a natural fit for the UAE, where SUVs are popular for both city driving and weekend desert trips. The brand’s range is divided mainly into three families: Range Rover, Discovery and Defender. The current UAE line-up includes the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Discovery, Discovery Sport and Defender. The Defender is available in 90, 110 and 130 body styles, giving buyers different options based on size and seating needs.

Interesting Facts

• The Defender is Land Rover’s most adventure-focused model and is available in three body styles in the UAE: Defender 90, Defender 110 and Defender 130.
• The Discovery is a seven-seat SUV designed for families who want plenty of passenger space without giving up Land Rover’s all-terrain capability.
• Land Rover offers a five-year or 150,000 km warranty, whichever comes first, on new vehicles sold through authorised MENA retailers, subject to the applicable terms.

*Prices vary by model, specification, model year, optional equipment, offers and availability.

Land Rover Sales History and UAE Presence

Land Rover has built its reputation around vehicles that can combine luxury with genuine off-road capability. This combination has worked particularly well in the UAE, where buyers often want a premium SUV that is comfortable in the city but capable of handling desert drives and longer road trips. The brand’s vehicles are now grouped into three main families. Range Rover focuses on luxury and refinement, Discovery is built around family practicality and versatility, while Defender has a stronger connection with adventure and off-road driving.

In the UAE, Land Rover is represented by Al Tayer Motors, the official importer and dealer. Its network provides sales, servicing, genuine parts, warranty support and customer assistance across several Emirates. Land Rover has also expanded its range over the years to cover different types of buyers. The Evoque provides a more compact luxury SUV, while the Range Rover sits at the top of the traditional luxury range. The Defender gives buyers a more rugged alternative, and the Discovery focuses on family-friendly space.

Land Rover Cars by Segment

Compact Luxury SUVs: The Range Rover Evoque is the smallest model in the Range Rover family. It is aimed at buyers who want the premium Range Rover identity in a more compact package. Its smaller dimensions also make it well suited to everyday city driving.

Premium Mid-Size SUVs: The Range Rover Velar sits between the Evoque and the larger Range Rover models. It focuses on modern styling, a premium cabin and technology while retaining the elevated driving position of an SUV.

Luxury SUVs: The Range Rover is the flagship model. It places a strong focus on comfort, refinement, technology and premium materials while retaining Land Rover’s all-terrain capability. It is aimed at buyers looking for a luxury SUV for both everyday driving and long journeys.

Sporty Luxury SUVs: The Range Rover Sport offers a more dynamic driving experience than the standard Range Rover. It combines premium interiors with stronger performance and a sportier design, making it suitable for buyers who want luxury with a more energetic character.

Family SUVs: The Discovery Sport is the smaller family-oriented SUV in the Discovery family. It offers flexible seating and useful cabin space while being easier to manage than the larger Discovery.

Seven-Seater SUVs: The Discovery is Land Rover’s main family SUV. Its three-row layout provides space for up to seven passengers, making it a practical choice for larger families.

Off-Road SUVs: The Defender is the model most closely connected to Land Rover’s adventure heritage. It is available as the Defender 90, 110 and 130, allowing buyers to choose different sizes and seating arrangements.

Large Family SUVs: The Defender 130 offers more interior space and three-row seating while keeping the rugged character of the Defender. It is particularly suited to buyers who want an adventure-focused SUV that can also carry a larger family.

Land Rover Car Price Range and Range at a Glance in UAE

Land Rover’s UAE range covers a broad luxury SUV market. The Range Rover Evoque and Discovery Sport sit towards the more accessible end of the brand’s line-up, while the Range Rover and Range Rover Sport occupy the higher end. The Defender provides a different option for buyers who prioritise off-road ability, while the Discovery remains the main family-focused seven-seater. Overall, Land Rover’s UAE range combines luxury, comfort, technology, space and off-road capability, giving buyers several choices depending on their lifestyle and budget.

All Land Rover Car Prices in UAE

Approximate UAE pricing. Actual prices may vary depending on model year, engine, trim, optional features, promotions and availability.

Land Rover Manufacturing and UAE Operations

Land Rover vehicles sold in the UAE are imported rather than manufactured locally. The brand’s UAE operations are handled by Al Tayer Motors, the official Land Rover importer and dealer. Its network provides vehicle sales, servicing, genuine parts, warranty support and customer assistance across several Emirates. Customers can access Land Rover facilities in Dubai, Abu Dhabi, Sharjah, Fujairah, Ras Al Khaimah and Al Ain. The company also offers approved pre-owned vehicles and roadside assistance. New Land Rover vehicles sold through authorised MENA retailers come with warranty coverage of five years or 150,000 km, whichever comes first, subject to applicable terms.