Ford

Ford is one of the most recognisable American car brands, with a strong presence in the UAE across SUVs, sedans, pickup trucks and performance cars. The brand is known for models such as the Territory, Everest, Explorer, Mustang and Ranger, while larger vehicles such as the Expedition and F-150 cater to buyers looking for more space and capability. Ford’s UAE range also includes the Mustang Mach-E, giving customers a fully electric option alongside its petrol-powered models. The current UAE line-up covers everyday family cars, off-road SUVs, work-focused pickups and high-performance vehicles.

Interesting Facts

• Ford recorded 65% year-on-year sales growth in the UAE in 2024, with the Territory, Everest and Ranger among the key models behind the increase.
• The Ford Everest is a seven-seat SUV in the UAE and is available with a 2.3-litre EcoBoost engine producing 296 hp and 420 Nm, along with four-wheel drive.
• The UAE is one of the few Middle Eastern markets where Ford offers all three of its Raptor models: the Ranger Raptor, F-150 Raptor and Bronco Raptor.

Current Al Tayer Motors listings show the Ford Territory from AED 115,395. Prices vary by model, variant, specification, dealer offers and availability.

Ford Sales History and UAE Presence

Ford has built a strong position in the UAE over the years, particularly in the SUV and pickup segments. Its recent growth has been supported by models such as the Territory, Everest and Ranger. Ford Middle East reported a 65% increase in UAE sales in 2024, making the country one of the important contributors to the brand’s regional performance.

Ford’s UAE operations are handled by Al Tayer Motors, with Premier Motors representing the brand in Abu Dhabi. The wider dealer network includes sales, service and parts facilities across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah, Fujairah and Al Ain. The brand has also expanded its product range to cover different types of buyers. The Territory targets urban families, the Everest and Explorer offer three-row SUV practicality, while the Ranger and F-150 focus on pickup capability. At the performance end, Ford offers the Mustang and its Raptor models.

Ford Cars by Segment

Compact and Mid-Size SUVs: The Ford Territory is one of the brand’s most accessible SUVs in the UAE. It is designed mainly for city and family use, with a focus on cabin space, technology and everyday comfort. It starts from AED 115,395 in current Al Tayer Motors listings.

Three-Row SUVs: The Ford Everest is a seven-seat SUV built for both everyday driving and off-road use. It gets a 2.3-litre EcoBoost engine producing 296 hp and 420 Nm, with four-wheel drive and a 10-speed automatic transmission.

Large SUVs: The Ford Explorer offers three rows of seating and sits above the Territory in the SUV range. The larger Expedition is aimed at buyers who want even more cabin and cargo space, while the Bronco focuses more heavily on off-road driving.

Sedans: The Ford Taurus is the brand’s main sedan in the UAE. It combines a spacious cabin with modern technology and is positioned as a comfortable choice for daily driving and longer journeys.

Electric Cars: The Mustang Mach-E is Ford’s fully electric SUV in the UAE. It brings the Mustang name into the electric vehicle segment while offering SUV practicality and a performance-focused design.

Pickup Trucks: The Ford Ranger is a popular midsize pickup designed for work, family use and outdoor activities. UAE versions include petrol and diesel options, with the Ranger Wildtrak offering four-wheel drive and up to 298 hp.

Full-Size Pickups: The Ford F-150 is the larger pickup in the range and is available in several versions, including the F-150 Raptor, Raptor R and Tremor. These models are designed for buyers who need more size, power and capability.

Performance Cars: The Ford Mustang remains the brand’s iconic sports car. The UAE also gets high-performance Raptor models based on the Ranger, F-150 and Bronco. The Bronco Raptor is particularly focused on off-road performance.

Commercial Vehicles: Ford’s Transit range serves business and fleet customers in the UAE. It includes Transit Custom, Cargo Van, Bus and other configurations designed for different commercial requirements.

Ford Car Price Range and Range at a Glance in UAE

Ford’s UAE range starts at around AED 115,395 for the Territory, while the Everest starts at AED 160,545 and the Ranger at AED 141,645 based on current Al Tayer Motors listings. The range stretches from family-focused SUVs and the Taurus sedan to large SUVs such as the Expedition, pickups such as the F-150 and performance models including the Mustang and Raptor variants. Ford also offers the electric Mustang Mach-E, giving UAE buyers a choice between conventional petrol and electric power. Overall, the UAE line-up focuses on practicality, performance, family space and strong off-road capability.

All Ford Car Prices in UAE

Prices are based on current Al Tayer Motors UAE listings and can vary by trim, model year, optional equipment, promotions and availability. Some variants are listed as price-on-request.

Ford Manufacturing and UAE Operations

Ford vehicles sold in the UAE are imported rather than manufactured locally. The brand’s UAE sales and after-sales operations are handled through Al Tayer Motors and Premier Motors. Al Tayer Motors is the official Ford dealer in the UAE and has sales and service centres across Dubai, Sharjah, Ras Al Khaimah and Fujairah. In Abu Dhabi, Ford is represented through Premier Motors, with facilities covering sales, servicing and parts.

The dealer network is an important part of Ford ownership in the UAE, particularly for larger SUVs, pickups and performance vehicles. Customers can access servicing, genuine Ford parts, warranty support, roadside assistance and other after-sales services through the authorised network. Ford’s current UAE range gives buyers plenty of choice. From the affordable Territory and practical Taurus to the seven-seat Everest, capable Ranger, iconic Mustang and powerful F-150, there is a Ford for different lifestyles and budgets.