Subaru WRX
In the UAE, the 2026 Subaru WRX is priced starting at AED 157,000 for the 2.4L High model, with the
Subaru is a Japanese car brand known for its strong focus on safety, all-wheel drive and adventure-ready vehicles. Unlike many brands, Subaru has built its identity around its BOXER engine and Symmetrical All-Wheel Drive system. In the UAE, the range includes the Crosstrek, Forester, Outback, WRX and BRZ. The Forester and Crosstrek are aimed at families and everyday SUV buyers, while the Outback adds more space and touring ability. The WRX and BRZ bring a sportier side to the brand. Subaru has had a long presence in the UAE, with Al Khoory Automobiles representing the brand in Dubai and the Northern Emirates since 1976.
Interesting Facts
- Subaru has been represented by Al Khoory Automobiles in Dubai and the Northern Emirates since 1976, giving the brand around five decades of presence in the UAE.
- Subaru is known for its horizontally opposed BOXER engine and Symmetrical All-Wheel Drive, two technologies that are central to the brand’s identity.
- The BRZ is the exception to Subaru’s usual all-wheel-drive approach, using rear-wheel drive and focusing on lightweight sports-car handling.
| Attribute | Details |
| Price Range | Around AED 95,000 onwards |
| Current Models | Crosstrek, Forester, Outback, WRX and BRZ |
| Fuel Options | Petrol |
| Most Affordable | Crosstrek |
| Main Body Styles | SUV, sedan and coupe |
| UAE Distributor | Al Khoory Automobiles |
| Compact SUV | Crosstrek |
| Family SUV | Forester |
| Adventure/Touring SUV | Outback |
| Performance Sedan | WRX |
| Sports Coupe | BRZ |
| Main Technology | BOXER engine and Symmetrical AWD |
| Main Focus | Safety, reliability, performance and all-weather capability |
Prices vary by model, variant, model year, equipment, promotions and availability. Current UAE market listings put the Crosstrek from around AED 95,000 and the Forester from around AED 125,000.
Subaru Sales History and UAE Presence
Subaru has always taken a slightly different approach to making cars. Instead of offering a huge range of models, the brand has focused on a smaller line-up built around safety, stability and all-wheel-drive capability. This has helped Subaru develop a loyal following among drivers who enjoy road trips, outdoor activities and confident driving in different conditions.
The brand has also been influenced by motorsport, particularly rallying. The WRX became famous for its performance and all-wheel-drive system, while the Forester and Outback helped Subaru become better known as a practical family and adventure brand. In the UAE, Subaru has maintained a niche but established presence. Al Khoory Automobiles has been the exclusive Subaru distributor for Dubai and the Northern Emirates since 1976, while Advance Automobile represents Subaru in Abu Dhabi. The local network provides sales, servicing and genuine spare-parts support.
Subaru Cars by Segment
Compact SUVs: The Subaru Crosstrek is the smaller SUV in the current UAE range. It combines a compact size with Subaru’s all-wheel-drive system, making it suitable for city driving as well as weekend trips. Its higher ground clearance also gives it more flexibility on rougher roads.
Family SUVs: The Subaru Forester is one of the brand’s most important family models. It offers a spacious cabin, practical boot and standard all-wheel-drive character. The Forester is designed for buyers who want a comfortable everyday SUV that can also handle longer road trips.
Adventure and Touring SUVs: The Subaru Outback sits higher in the range and combines SUV-like capability with a long, wagon-style body. It provides more room for passengers and luggage and is aimed at buyers who enjoy road trips and outdoor activities.
Performance Sedans: The Subaru WRX is the performance-focused sedan in the range. Its turbocharged BOXER engine and all-wheel-drive system give it a very different character from conventional family sedans. It remains closely connected to Subaru’s rally heritage.
Sports Coupes: The Subaru BRZ is a lightweight two-door sports car developed around rear-wheel drive. Unlike most Subaru models, it does not use Symmetrical AWD. Its focus is on balance, responsive handling and an engaging driving experience.
Subaru Car Price Range at a Glance in UAE
Subaru’s UAE range starts with the Crosstrek at around AED 95,000 and extends to the performance-focused WRX and larger Outback. The Forester sits in the middle as the main family SUV, while the BRZ offers an affordable entry into the sports-car segment. The current range is relatively small, but each model has a clear purpose. Subaru focuses on all-wheel-drive capability, safety, practicality, performance and reliability, making its cars particularly appealing to buyers who want something more adventure-ready than a conventional city car.
All Subaru Car Prices in UAE
| Model | Approx. UAE Price |
| Subaru Crosstrek | AED 95,000 – 118,000 |
| Subaru Forester | AED 125,000 – 140,000 |
| Subaru BRZ | AED 118,000 – 145,000 |
| Subaru WRX | AED 160,000 – 180,000 |
| Subaru Outback | AED 170,000 – 180,000 |
Approximate UAE prices. Actual prices may vary depending on model year, variant, equipment, promotions and availability. Current UAE listings show the Crosstrek from AED 95,000, Forester from AED 125,000, BRZ from AED 118,000, WRX from around AED 160,000 and Outback from around AED 170,000.
Subaru Manufacturing and UAE Operations
Subaru is headquartered in Japan, and its vehicles are manufactured through Subaru’s production network in Japan and other markets depending on the model. The brand is known for its BOXER engines and Symmetrical All-Wheel Drive, which remain key parts of its vehicle engineering. In the UAE, Al Khoory Automobiles has represented Subaru in Dubai and the Northern Emirates since 1976, while Advance Automobile handles Abu Dhabi. Subaru has service and parts facilities supporting customers in the UAE, including a Subaru showroom and service centre in Dubai and parts support in Sharjah. The local network provides sales, maintenance, repairs and genuine spare parts for Subaru owners.
